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Automated UI/UX tests can be difficult to prepare and perform, but these types of tests help developers create flawless websites, applications, and software systems. The market right now is filled to the brim with UI/UX testing tools that developers and testers use to test the interface, experience, and usability of apps and sites.

Here are the top 3 best services for automated website UI/UX testing:


Optimizely helps track performance changes in websites by comparing proposed features and designs to existing ones. It also tracks visits and conversions to help web developers find out which elements are working to the site’s advantage and which aren’t.

Optimizely offers different types of testing such as cross-browser, mobile website optimization, and A/B testing. It also offers geo-targeting and visitor segmentation services to better help web developers target specific audiences.

Optimizely offers free accounts that can help testers and developers handle one project at a time. Other plans are available for those thinking about scaling and working across teams.


This software testing service provides impression testing tools, anonymous reviewers, click tracking, and actual user responses. You may also have a choice of getting your own set of testers if you purchase a plan higher than the Personal plan.

TryMyIU plans can be paid monthly or annually. Personal plans are best for those who are getting started with UX testing. Team plans are best for software testers and development teams. Enterprise plans are best for companies dealing with more serious UX testing and research.

Crazy Egg

Understanding customer behavior is one of the topmost priorities at Crazy Egg. They offer click-based testing tools such as the heatmap service. This allows developers to see where visitors are coming from and where they’re going in terms of their website visits. They also have scroll maps and overlay features. Crazy Egg can provide reports and recordings to help developers visualize how the average visitor behaves on the site.

Crazy Egg offers A/B testing for websites, showing which elements work better than what the site is currently using. This allows website designers to choose the right colors, placements, images, and word content to capture the interest of their website visitors. It also has a WYSIWYG website builder tool where a designer can modify an already existing website.

Crazy Egg offers four default plans and one customizable plan. The plans offer tracked page views and video recordings. The Basic plan tracks 30,000 page views and records 100 videos, while the Pro plan tracks 500,000 page views, records 5,000 videos, and gets priority support. The Standard and Plus plans sit somewhere in between.

Outsourcing Automated UI/UX Testing

UI/UX testing can be time-consuming for projects of any complexity. Even with the best UI/UX testing services, developers can sometimes lose their way. Fortunately, there’s also the option to work with third-party websites and software testers. A third-party software testing company such as QAWerk is a great choice for development teams that need to perform proper UI/UX testing but can’t do so for a whole slew of reasons. Outsourcing UI/UX testing can have the following benefits:

  • Saves time – Automated UI/UX testing can be time-consuming, and it becomes even more so if testers still need to create automated tests from scratch. Many UX testing tools may come with built-in tests, but there are applications that will need more customized tests.
  • Saves money – There are some types of tests that can just be too expensive, especially for a small business to run. Cloud-based scalability, performance, and security tests are just some of them. It wouldn’t be wise for a business to invest in the cloud for testing since there are more than enough cloud platforms that can provide them these services for a more reasonable amount of money (and sometimes even for free).
  • Gets better results – Software testing companies employ professionally-trained and qualified testers, and these testers work more efficiently because software testing, quality assurance, and quality control are their specialization. They work with developers to find bugs, flaws, and vulnerabilities in codes, databases, networks, and other configurations.


UI/UX testing is an important part of software development. The results of these tests can help developers make easy-to-use and user-friendly websites, apps, and software programs. However, many companies don’t have the time, budget, and in-house capability to perform in-depth interface, experience, and usability tests. These are reasons why businesses big and small choose to work with third-party software testers.