Christmas is considered the happiest time of the year, celebrated to observe the birth of Jesus Christ. It is the time of God, where he showers his love across the world. Additionally, it is the time of the year, where we spend time with our loved ones.
A religious day for many is meant to share love. However, in modern times, this idea has been left out. Moreover, the thought seems to be imitated now.
From exchanging gifts to Christmas trees, Santa at the department store to beyond, everything has taken a modern turn. Sadly, what started as a religious occasion has now evolved and holds a commercial significance?
However, the blame is shared by all, including entrepreneurs, marketers, and business owners, etc. Each of them has played a significant role. But how did it become so commercialized?
Well, for this, you have to keep reading.
Ornaments of Christmas
F.W Woolworth is considered as the first person who brought glass-made ornaments. He brought it from the German industry to the US market. Additionally, in 1880 his $25 worth of hand ornaments sold out within two days.
Years later, at Christmas, 200,000 glass ornaments were created from 6000 recorded designs.
And, as everyone says, the rest is history.
In 1747, the first Christmas tree was documented in Bethlehem, PA. It was presented during Moravian Church Settlement. Reportedly, a wooden triangle was placed, covered in evergreen branches.
We all love the modern Santa Claus- the jovial fellow. However, back in the 20th century, it was more spooky than it was jolly. In particular, Santa was not all that we see today.
Additionally, Santa Claus was first commercialized by Coca Cola in 1920. It was first featured in the ads run in the Saturday Evening Post. However, at the start of 1931, Santa was making appearances in famous magazines and was desired by all.
Later at the end of the year, a cheery Santa marked his appearance on Ladies Home Journal, National Geographic, and the New Yorker beside others. The modernized version of Santa is regarded as the most desired depiction of holiday advertising.
Additionally, the original artwork is held in Coca Cola collections and is presented across the world.
Rudolph- the deer is also a simple example of perfect marketing, rightly timed. It was originated from the genius marketing campaign included in a book. The deer was featured in a book, written by company advertising copywriter Robert L May in 1939.
When introduced in the market, the book fulfilled its purpose, which was to whip up the news coverage. At a time when 50,000 copies were considered big, 2 million copies were sold across the world.
This is the best example of commercialism, which is now turned into a million-dollar industry. The origination of Christmas cards dates back to 1843, first presented by Sir Henry Cole.
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Hanukkah inspires the gift exchanging tradition. This is because twelve gifts are associated with the Jewish festive, contributed to the gift-giving twist in the season.
A series of sales are introduced, before Christmas too. The sales start from Thanksgiving, extend until the holiday season.
However, when the Christmas sale begins, people started to buy unnecessarily. They purchase things unnecessarily, just because they are in a sale. Moreover, a lot of marketers don’t advertise that much. They play with the mind of people.
The brains behind the marketing also use the crazy Christmas fever to boost their sales and bend people’s wishes accordingly.
An Overview On The Commercialism Of Christmas
The commercialism of Christmas goes way back. It was in the 19th century that things took a shift. And Christmas was beginning to celebrate on a huge scale.
If we go centuries back, the religious occasion was banned in most countries. Additionally, it was President Grant who turned it into a federal holiday. When business owners and marketers realized that they could double the cash, they started investing in Christmas related stuff.
Given the situation today, we can’t place the blame on the marketers. They aren’t the ones spending and buying; we are.
Overall, the commercialism of Christmas is interpreted in several ways. It is a time of exchanging gifts, but it should not be turned into a money-making scheme. Nevertheless, whatever you opt for the season, make sure to bring happiness to your family and friends. Be grateful for whatever little you have – This is the true meaning of Christmas. Give your loved ones some thoughtful Christmas gifts and make it a memorable one.