According to recent statistics, small businesses account for more than half of all private-sector jobs in the United States.
With this massive number, every small business owner is looking for a way to beat the competition, including investing in a website. So, if you’re a small business owner, you should have a website that represents your company well.
But how do you go about building an excellent website for your small business? One route is to know the best website editor and builder to use. And on top of that, consider these essential ideas to get you started.
1. Define Your Goals
Before you start building your website, it’s essential to take a step back and think about what you want your website to achieve. Are you looking to generate leads or sales? Or are you simply looking to create a website that represents your business well?
Once you have a clear idea of your goals, you can start designing your website with those goals in mind. Having goals will set your path straight and achieve your objectives.
2. Choose the Right Website Builder
Not all website builders are created equal. Some website builders are better suited for small businesses than others. Before choosing a website builder, research and find one specifically designed for small businesses.
A good website builder will offer you a wide range of templates. It should be an easy-to-use drag and drop website editor and any other features essential to achieving your goals.
3. Find the Right Domain Name
Your domain name is the first thing people will see when they visit your website. It is the address of your website on the internet. So, you want to select a domain name that accurately represents your business. Make it short and easy to remember.
If you’re having trouble finding a good domain name, get inspiration from other sites. But remember to be unique and don’t copy what is already in use.
4. Set up Your Hosting
Once you have a domain name, you need to set up website hosting. Web hosting is what houses your domain, and it stores your website files on the internet. There are many different website hosting providers to choose from. Take some time to research your options and find the one that is best suited for your needs.
Read through testimonials and reviews to see what other small businesses are saying.
5. Choose the Right Website Theme
When building a website, it’s essential to choose a suitable theme. It is the foundation of your website and will determine how your website looks and functions. A theme is an outlook on your website and will tell whether visitors will stay or go.
6. Add Your Content
Once your website theme is in place, you can add content. It can include anything from text, images, and videos to infographics, slideshows, etc. Keep your content relevant to your business and add new content regularly.
Your website’s content is one of the most critical factors determining its success. If you don’t have compelling content, visitors won’t stick around long enough to learn what your website is all about. Invest time and energy in creating the right content.
7. Optimize Your Website for Search Engines
If you want your website to succeed, you need to optimize it for search engines. It means using the right keywords and phrases in your content and having a website that is easy to navigate.
8. Promote Your Website
Once your website is up and running, please promote it, and of course, the promotion options are always endless. You can go the paid way or the organic way. Choose between online marketing techniques like SEO, social media marketing, Pinterest marketing, and email marketing.
9. Measure Your Website’s Success
It’s essential to track the success of your website. You can measure website traffic, leads generated, and sales generated. Use this information to make changes and improvements to your website.
The success of your website is the success of your business. Please keep track of it, and you will for sure gain in the end.
10. Keep It Updated
Your website will not stay the same way all through. It is critical to keep updating it. Keep up-to-date with the latest trends and technologies. It means regularly updating your content, website theme, and plugins. By updating your website, you will not stop ranking at the top.
If you want your small business to succeed, it is best to build a website. Hiring a professional website designer is an excellent idea. But you can still do it yourself with the many website builders available today. If you choose to handle it yourself, follow the above steps and tips. Believe it or not, the process is easy, and getting it right will be beneficial.