There is a growing trend right now, that is, content moderation. While you may also do this yourself or hire a freelancer, there are more opportunities and advantages when you choose to outsource these services. Many businesses are into outsourcing content moderation service, and with this, it has given them a lot of edge against their competition.
As they say, content is king. Well, these content moderators are kingmakers. Keep in mind that content moderation is vast and consists of many aspects, including digging into write-ups, moderating images, and moderation comments from random individuals. These provide you with responsibility, especially when you need to moderate content that contains inappropriate language, image, behavior, and more.
Outsourcing the content moderation service can also open up the opportunity for the outsourcing company to provide this using automated content moderation. However, there are limitations to what these bots can do. Human content moderators are still the final straw that filters the content of websites even today.
Why should you consider outsourcing content moderation services? We answer this question and more in this article. Read on.
What Is Content Moderation?
Content moderation pertains to a set of processes focused on monitoring user-generated content on social media platforms, digital communities, forums, and public chat rooms, among many others.
Content moderation services let brands set rules, guidelines, restrictions, and policies through various content filters, which then help decide whether a specific content should be posted or deleted on the platform. Moreover, it decreases the exposure of users to inappropriate or unnecessary content posted or uploaded on the World Wide Web.
Why You Should Outsource Content Moderation Services
Content moderation may be a skill that you can do or may be provided by a freelancer. But why should you consider outsourcing content moderation services? Here are the reasons.
1. Outsourcing Content Moderation Cuts The Costs Of Hiring In-House Manpower
When you choose to outsource content moderation service, you will never have to pay a high amount compared to hiring in-house staff for this project. Thus, it is a great way to save more money and allot more budget in investing in content moderation tools, training resources, and other requirements for the process of onboarding.
2. Offers Expert Solutions
Outsourcing content moderation services means working with a team of moderators specialized in handling user-generated content- or UGC-related concerns. Compared with hiring in-house employees to do this task, outsourcing the service from companies will let you access professional moderators on the go. All that you have to do is work hand-in-hand with your outsourcing partner by providing them the details of your requirements, standards, and guidelines, and they will do the heavy lifting for you.
3. Lets You Gain Access To The Most Up-To-Date Tools
Working with an outsourcing company for content moderation means that your company will never miss the opportunities to get the latest moderation tools and resources. When you choose the track of outsourcing content moderation services, your business is ahead of the competition. This is because the outsourced company will have a wide range of tools and customizations that will help meet your expectations and address the specific UGC and online reputation concerns that you want to get addressed.
4. Saves You A Lot Of Time
With an outsourced content moderation in place, you can be able to free up a significant amount of time when it comes to monitoring the overall performance of your website. The more time you save, the more you can focus on various business areas that require more attention. Plus, it allows you to devise more strategies for your marketing efforts.
Types Of Content Moderation
Know that with all the opportunities that the Internet can provide, sourcing content moderation services has become more possible today from business processing outsourcing or BPO companies.
Many BPOs these days are offering assistance that covers almost all types of content management requirements. Monitoring content online has become a common term in the online world. However, it is also true that many platform owners are still not entirely familiar with the types of content moderation in today’s industry. With these being said, here are the most common types of content moderation services.
1. User-Generated Content Moderation
A single negative comment may either build or break the success of your business’ brand. User-generated content moderation refers to the process of tracking many types of community-related content with the use of filtering resources. These tools help determine whether the post from a particular user should be uploaded or posted for public viewing or not. At the same time, automated UGC moderation lets brands gain an in-depth understanding of the behaviors of their users, which then allows them to garner insights on how to maintain a more positive and healthier online community.
2. Photo And Video Moderation
It has been said that photos and videos are among the most abused forms of user content. Similar to what happens in user-generated content moderation, moderating images and videos is present to protect users from explicit, harmful, pornographic, or outright illegal videos, images, and graphics posted on various network channels.
3. Community And Forum Moderation
On the other hand, online communities and forums have become ever more crowded as users participate with various benefits, personalities, and viewpoints. When it comes to managing online communities with these dynamic subscribers, conflicts may arise.
As opposed to UGC moderation and photo and video moderation, the responsibilities in managing forums and online communities are not limited to merely filtering inappropriate posts and messages. It is since this also enables community administrators to set ground rules, guidelines, and policies that users must follow. Members who fail to adhere to these rules will receive corresponding sanctions, which are not limited to suspension, limiting user access to some of the features of the websites or platforms, or banning individuals from accessing the community platform.
4. Social Media Moderation
According to data from the website Backlinko, there are 4.48 billion people actively using social media worldwide in 2021, a significant increase of 13.13 percent from 3.69 billion in 2020. With this information, there is no doubt social media has become an integral part of many people’s lives around the world. However, despite this fact, threats in the various social media platforms remain prevalent. Fortunately, social media moderation services pave the way for managing abusive, offensive, and other unsavory forms of user content.
Outsourcing the content moderation service truly provides a lot of benefits. They include helping in keeping track of the behavioral patterns of target audiences, enhancing customer rapport, improving online visibility and search engine rankings, protecting the brand reputation of the business, and offering 24/7 protection against spam, trolls, and other harmful content.
