SEO is a young industry that emerged in the mid-1990s with the advent of the first search engines. Initially, SEO was about optimizing meta tags and pages for keywords. As the search algorithms became more complex, the number of ranking factors grew. Today, SEO is a professional field. If you decide to become a part of this community, then you are probably asking a lot of questions: how to start, where to learn it, what resources are trustworthy, etc. Let us consider different possibilities to gain knowledge and how these methods can be applied to mastering SEO.
Various Google certifications are a great option for those who appreciate a systematic approach to learning. Courses will give you practical information on SEO, relevant at the exact time. The courses are free from major disadvantages:
- You have a clear training schedule;
- Courses are taught by specialists who share their own best practices;
- Courses involve practical tasks, homework, a final exam, so you will be sure that you have received enough knowledge for self-promotion;
- Based on the results of the courses, you will receive a certificate that will confirm your qualifications.
In addition to courses, offline training formats such as seminars and workshops are popular. These are events that are dedicated to one specific topic.
2. Books and Manuals
There are truly many SEO books available. This is a good basis – books should be read by both beginners and professionals. However, one cannot become a specialist thanks to the books only, because in the process of work a lot of questions arise, the answers to which cannot be found on the pages. And, again, the revision of the book rarely happens. During this time, some information will lose its relevance.
3. University Programs
You will not find the SEO specialty in any university. Some universities offer “Internet Marketing” courses, but you will not receive any knowledge in the field of SEO here. University programs are unable to keep up with the constant changes in search algorithms because they need years to test and implement methodologies. During this time, SEO approaches will radically change, and the university program will lose its relevance.
However, a university degree is nevertheless useful for SEO if you come from these academic areas:
- Mathematical analysis: the experience of working with frequencies, assessing the effectiveness of promotion, forecasting;
- Marketing: modern SEO is connected with brand positioning, as it helps attract the attention of the audience and keep it on the site.
People with different backgrounds are involved in optimization. Some have no higher education at all. The main thing here is the desire to master the profession and constant development. Employers will evaluate the examples of your work, your ability to complete tasks on time, and systematic thinking. Universities do not teach this.