The year 2020 has not been good for most businesses. The pandemic has hit many businesses and forced them to take certain steps, which they would have otherwise not adopted. However, with the economy showing signs of revival and a vaccine around the corner, businesses need to make the most out of 2021.
If you are reading this article, you might be a marketing executive, a CEO, or an entrepreneur looking to turn the fortunes of his or her business in 2021. Well, you are in luck.
In this article, we speak to some of the most successful business analysts and agencies and offer workable and result-oriented strategies to boost your marketing efforts.
Remember, there is still a couple of months left for the year to begin. If you can seek inspiration from these strategies and formulate a perfect one for yourself, you will have a blockbuster 2021!
How Technology Should Guide your Marketing Efforts in 2021
Like it or not, technology can be a brand’s best friend or their worst enemy. If you are able to make your organization driven by technology, you will be able to-
- Stay competitive
- Cut down on time
- Bring down process
- Improve efficiency
- Boost coordination
As a business owner or a high-ranking executive, you might have heard about how companies are looking to use ‘Big Data’ solutions for decision-making. Data, like any other tech innovation, can provide priceless information. This can help you streamline processes internally, focus on problem areas, drive investment decisions, and reduce redundancy.
According to one of the top digital agencies, Digitrio, brands should look to make the complete transition to tech and digital platforms by 2021. This will help them create a fitter and leaner organization, which has an exact plan of action driven by measurable and quantifiable data.
List of 5 Ways Businesses can alter their Marketing Strategies in 2021
Less Reliance on Traditional Marketing avenues
With the COVID-19 Pandemic raging on well into 2021, traditional marketing strategies need to be culled. This means live events, leaflets, and flyers, promotions in public places, etc. should be reduced or even completely halted. This will allow you to stop investing in areas, which are likely to offer very low ROIs for your marketing investments.
Emphasis on Digital Marketing
Reducing traditional marketing does not mean you are going to stop marketing. It means that your focus should shift from offline channels to online channels. Creating and executing stellar digital marketing strategies on search engines and social media can be very beneficial for your brand. This would help in improving branding, boosting sales, and generating revenues.
E-Commerce Exploration, Marketing, and Sales
If you feel that you will not be able to handle the entire gamut of eCommerce services, you can start by listing as a seller on any aggregator platform. For example, Amazon, eBay, Walmart, and others allow businesses to list as sellers and market and promote their brand and its products within the platform. This can be a great learning experience for the marketing team.
Become a Data-Driven Organization
The benefits of data management cannot be stressed enough to firms looking to adopt it in a serious fashion. The application of data, especially in the sales and marketing verticals can give any brand a sizable boost. However, it is important to train your employees and team members to understand how data works and the importance of high-quality data for greater success.
Use the best Content for your Marketing
2021 is an important year for brands to start investing in high-quality content. Whether it be website content, social media copies, or blog articles, content can be a major factor, which determines a brand’s marketing success. This is why brands should look to invest in content creation and hire the best content writers for their marketing teams.
The Final Word
Embracing the digital and using technology to your advantage can help brands meet their marketing KPIs in 2021. Businesses, which had been able to do so could sustain themselves and even grow in some ways during the pandemic. Can you list some other tips and tricks to help businesses alter their marketing in 2021? Drop your answers in the comments section below.