It was the year 1883, and a man named Barney Kroger opened a grocery store at 66 Pearl Street in Cincinnati using his life savings of $372. He had one thing in mind when he opened up shop, “Be particular. Never sell anything you would not want yourself.”
This motto has been the foundation of Kroger Co. as they continued to grow for 120+ years. While the world around them changed, Kroger held fast to this credo that allowed them to weather the fast-changing landscape of retail.
Kroger was a trailblazer and would introduce things that we find common in modern-day retail outlets. Kroger was the first store to have an in-house bakery to offer baked goods to their customers. He sternly believed that if it were possible to sell everything people need in one roof, then it should be done. Kroger was the first to turn grocery stores into one-stop shops. As a result, most of what they are selling end up cheaper than the competition.
Within a year of opening his first store, Kroger opened his second store. By 1902, he had over 40 stores. In 1916, self-service shopping was implemented in all Kroger groceries. Customers now had the freedom to walk through aisles to pick the stuff they needed before they checked out through the counters.
Kroger of Today
Today, it is considered to be the largest supermarket chain in the United States by revenue. In 2016 alone, the chain tallied $115.34 billion in revenue. It is the second largest general retail company just behind Walmart.
As of December 2018, Kroger operates 2,765 supermarkets and department stores either directly or through its subsidiaries. You can find a Kroger’s managed outlet in 35 states of the US and the District of Columbia. The Kroger chain includes Dillons, Food 4 Less, Fred Meyer, Fresh Eats, Kroger, and Smith’s.
The Kroger company has evolved to something more than a grocery and bakery rolled into one. Modern-day Kroger stores have an average floor area of up to 65,000 square feet with over 50,000 different items in their shelves at any given time. The in-store pharmacies fill somewhere around 120 million prescriptions a year. Its floral section is so popular that Kroger’s is considered the world’s biggest florist.
To support Barney Kroger’s ideal one-stop grocery store, the Kroger company has around 37 plants in 17 states that make their private-label products. These plants, either owned by Kroger or with operating agreements, produce 40% of their private label products. Kroger also uses a three-tiered approach to their marketing strategy. First are the products that come at the lowest price, the second tier that can keep up with the bigger brands but with a much lower price tag, and the premium (usually organic) brand.
Kroger Feeback & Survey Overview
Being one of the largest retailing company in the United States, Kroger takes feedback seriously. To gather complete and honest feedback from their customers, Kroger started their online Customer Satisfaction Feedback Survey.
You can check the survey at www.krogerfeedback.com, and you can win any of the following:
- 50 Kroger Fuel Points
- $100 Grocery Gift Card
- $5000 Gift Card
The survey is available to all customers of Krogers although they have a couple of requirements.
- Customer must be 18 years old or older to take part in the survey.
- The survey is to be taken online, so an Internet connection is needed.
- You must have purchased from any Kroger’s store (and kept the receipt) within the past seven days.
- You must understand either English or Spanish as the survey is only available in those languages.
- Officers and employees of any Kroger’s store are not allowed to partake in the survey.
- The survey should be taken in one sitting ranging from 12-15 minutes.
The survey is easy to take and quite straightforward. Winners are drawn by random, and 12 customers will win the Feedback Fuel Points. One lucky winner will take home a $5000 Kroger gift card. The draw is managed by the Kroger service management group and covers all of Kroger’s controlled establishments.
About Kroger Feedback
The Kroger Customer Satisfaction Feedback Survey was created so management can get a pulse of what their customers want, their issues with the service, and their suggestions to make the stores better.
Starting, the survey asks what kinds of items you have bought from their store. The answers to this question (which you can select multiple) will dictate the further questions of the survey.
One type of question in the survey would ask you to rate your experience inside their store. The choices are arranged in order with Highly Satisfied signifying a great experience while selecting highly dissatisfied means you had a very bad experience with the store that put you off.
There will also be general questions regarding the store, the service, their products, and pricing. Also, depending on the answers you selected on the type of products you purchased, you will also be given specific questions regarding the specific department. For example, if you said you bought dairy products, you will be asked questions regarding the pricing, cleanliness, and friendliness of their dairy department and staff.
There will also be questions where you need to fill in a box. Usually, these are the questions that require a bit more explaining. For example, if you selected “highly dissatisfied” then towards the end, you might be asked to explain what caused your dissatisfaction. This is the part where you can fully explain why you liked or disliked your visit to their stores. You will be given limited characters to explain, so it’s better to get to the point right away.
How To Take the Kroger Customer Satisfaction Feedback Survey
- First, go to www.KrogerFeedback.com or KrogerExperience.com
- Enter the details needed such as date, time, and entry ID. All these info can be found at the bottom of your Kroger’s receipt.
- Confirm what Kroger’s branch you visited. This is also the part where the survey provides you with the eligibility rules for its sweepstakes. Click on next after confirming.
- Your answers to the Kroger Feedback survey should be based on your particular visit when you received the receipt for the purchase. Start answering the survey by clicking “Next.”
- For survey questions with tick boxes, mark as many answers as applicable. For example, if you purchased baked goods or dairy then tick the boxes for the said types of items. If you went to the store for a customer service visit, select the corresponding option.
- For questions with circle radio buttons, select the one that applies to the question. You can only select one answer. For this question, you are required to answer how satisfied you are with the store visit. Note that the highest possible answer is Highly Satisfied while Highly Dissatisfied is the lowest.
- There are pages with multiple radio button answers, select the most appropriate answer per question. The questions depend mostly on what you answered on the type of items you bought on your store visit during the first part of the survey. The answers for each question will be independent of each other. This means you can give the freshness of the products a high mark but the friendliness a low score depending on your experience.
- Some questions require a “yes or no” answer. Select accordingly. This question, for example, wants to know if the store is missing a specific item you were looking for. Later on the survey, you will be asked what kind of item you were looking for if you selected Yes.
- This question asks you whether you agree or disagree with a statement regarding a Kroger’s store. The answers come in varying degrees of agreement. Select the answer depending on how much you agree or disagree with the statement. For this question, Kroger wants to know whether you would still be loyal to them in case another retail store opens up near you.
- Fill in the boxes with your answers to certain questions that need a specific explanation. You are limited 1200 characters. Include all the necessary information to answer this question. If it helps, highlight the parts of your visit that you liked.
- For questions that give you a range in numbers, select the one you feel is evident of your feelings towards the statement/question. For this question, you are asked how likely you are to keep on shopping at a Kroger store. Selecting seven means you definitely will still visit while selecting one will note that you will never visit a Kroger store ever again..
- Fill in the final qualification questions, and you are nearly done! Fill in the necessary information so that your answers will be grouped with people of the same category as you.
- You will be then asked if you want to participate in the sweepstakes and whether you would like to be contacted for future surveys. Answer accordingly.
- Answer whether you will be providing your loyalty card or alternate ID to receive the 50 fuel points from Kroger. You can also opt out of the free fuel points by choosing the 3rd option.
- If you chose the loyalty card number or alternate I, input the required details on the next page.
- Input your personal information on the next page. This will be the last part of the survey.
- And you are done! You will be redirected to their homepage after a few seconds.
- Where can I take the Kroger Customer Satisfaction (Feedback) Survey?
- You can check out the survey at https://www.krogerfeedback.com/ or https://www.krogerexperience.com
- What do I need to be able to participate in the survey?
- You need to have made a purchase at a Kroger, or a Kroger managed retail outlet during the past seven days. You need the date and time of when you made your purchase and the entry ID.
- Where can I find the information I need to participate?
- All of the information (date, time, and entry ID) can be found on your receipt.
- How old should I be to be able to participate?
- Participants should be at least 18 years of age.
- What do I get if I take the survey?
- For loyalty card holders, you get 50 Kroger Fuel Points just for taking the survey. You will also be given a chance to win a $100 gift card from Kroger from their draw. The jackpot prize for their sweepstakes is a $5000 Kroger Gift Card.
- Will my chances of winning the sweepstakes be better if I make bigger purchases?
- No. Bigger purchases will not increase your chances of winning the sweepstakes.
- How many times can I enter the sweepstakes?
- You can enter as many times as you want. However, you are limited to one online entry per receipt.
- How will I know if I win?
- You will be contacted directly by a representative from Kroger through email, telephone, or post.
- Is the online option the only way to join the sweepstakes?
- No, mail-in entries are also welcome.
- Can anybody join?
- The only people not eligible to join are the employees, officers, and directors under Kroger and all their connections including all the immediate family members. People living in the same household as the people above (whether related or not) are also not eligible to join.
- Which Kroger stores are eligible to enter the Kroger Feedback Survey?
- The following stores are eligible for Kroger Feedback Survey: Ralph’s, City Market, Smith’s, King Soopers, Dillons, Fry’s Food Services, QFC, Scott’s Food & Pharmacy, JayC Food Stores, Foods Co., Gerbes, Pay Less Super Markets, Food4Less, Baker’s, Fred Meyer, Owen’s.
News on Kroger
Kroger is Going Digital
To keep up with other retail companies that are going digital, Kroger is partnering up with Microsoft to create the grocery stores for future man.
The announcement was made earlier this month that will probably bring digital shelves, advertisements, and price tags to select stores in the country. The aim is to help customers shop wiser and easier.
Speeding up their customer’s grocery shopping has been the goal for Krogers for a very long time. They have partnered up with countless companies to help out with delivery and pickup over the years. Their vision is to have every Kroger store be accessible for everybody with the help of technology.
The partnership with Microsoft will introduce an app that will help you create a list that you can cross off as you go. The app is called Kroger’s Scan, Bag, Go app. Aside from helping you create a list, the app will also help you find the items on your list by leading you to the right aisle. The app will then scan the item you have chosen for checkout then it will lead you to the next item on your list.
This new app is Kroger’s answer to Amazon’s Go stores. With customers getting more and more enticed to “work less for shopping,” Kroger is excited to ride this digital wave to the future.
Kroger To Award $1m For Best Idea to Eliminate Waste
It seems like Kroger is not just gunning for the largest name in retail but also as the cleanest and most environmentally aware.
Next month we’ll announce a prize of up to $1 million for a profit company or a not-for-profit company regarding how do you eliminate waste
Kroger Co. just announced that they would be offering prizes of up to $1 million for the best ideas in waste management.
“Next month we’ll announce a prize of up to $1 million for a profit company or a not-for-profit company regarding how do you eliminate waste,” Kroger CEO Rodney McMullen, during his keynote speech in New York.
There are no guidelines released yet or any specifics. A spokesperson from the company said that the formal announcement would be made early next month.
This drive is in line with Kroger’s Zero Hunger|Zero Waste Initiative that they started in 2017. The aim of the program is to alleviate hunger in the communities where a Kroger’s store can be found and to eliminate waste by 2025. This initiative started with food donations and waste diversions from local landfills.